Experience Culinary
Innovation – Where
Flavor Meets Emotion
Noon United redefines dining with extraordinary culinary
adventures inspired by global cultures.
An Experience First Company
Noon United is an experience-first company dedicated to providing extraordinary culinary adventures that delight the senses. Our diverse array of restaurants and cafes, inspired by global cultures, seamlessly merges nature with innovative technology. We aim to elevate dining into unforgettable experiences that foster connection, excitement, and joy.
Unique Dining Experiences
At Noon United, we curate unique dining experiences that engage all the senses, from the visual appeal of our dishes to the harmonious sounds of our environments. Each visit promises not just a meal, but a journey through taste and atmosphere that leaves a lasting impression. Our commitment to exceptional service ensures that every guest feels valued and appreciated, encouraging them to return for more delightful experiences.
Join us at Noon United, where every meal is an adventure waiting to unfold, inviting you to savor the extraordinary.
Meticulously Designed
Each establishment is meticulously designed to transport guests to a world where flavors intertwine with ambiance, creating a rich tapestry of taste and emotion. We believe that every meal should be a celebration, an opportunity to explore new cuisines and share meaningful moments with loved ones.
Our Mission
Our mission is to establish ourselves as the foremost operator and investor in the Food & Beverage (F&B) sector across the MENA region and beyond.
We aim to achieve this by developing and nurturing home-grown brands that not only resonate with local culture but also become the first choice for customers, setting new standards in the industry.
We are committed to harnessing the immense potential of our brands by prioritizing three core pillars:
Quality
Upholding the highest standards in every product and service we offer, ensuring unparalleled consistency and reliability that our customers trust and admire.
Innovation
Continuously evolving and pushing boundaries by introducing cutting-edge concepts, modern designs, and trend-setting offerings that captivate the market and inspire growth.
Customer Experience
Creating unforgettable experiences that exceed expectations, foster loyalty, and establish lasting relationships with our customers.
Our Vision
At the heart of our vision is the commitment to delivering a truly unique and memorable experience for our customers, employees, and communities. We achieve this through:
Offering consumers leading high value-for-money products.
Maximizing our share of leisure through providing un-paralleled customer experience.
Infusing our people with talent, energy and passion.
Making a positive impact where we operate.
Our core values.
Consistency
in Excellence.
At Noon United, we prioritize excellence, blending innovation, hospitality, and uniqueness to create unforgettable experiences.
EVOLVE
Evolve
We innovate to craft experiences that captivate guests, blending sustainability with creativity.
EMPATHY
EMPATHY
Our focus on understanding customer needs creates meaningful connections and exceptional service.
EXCLUSIVITY
Exclusivity
Exceptional food experiences foster a unique identity and build enduring loyalty.
Evolving
Noon United continues to evolve as a leader in culinary innovation, grounded in our core pillars of exceptional service, sustainability, and community engagement. Our mission is to redefine the dining experience by integrating local ingredients, embracing eco-friendly practices, and fostering connections within the community. We are committed to building the future of dining, anticipating trends and crafting experiences that captivate guests before they even realize they desire them.
Engaging with the Community
Additionally, we actively engage in community initiatives, hosting events that promote local culture and sustainability, further solidifying our role as a community cornerstone. Our commitment to excellence extends beyond the plate, as we aim to provide an exceptional dining atmosphere where every guest feels valued and inspired. At Noon United, we believe that dining is not just about food; it’s about creating connections, sharing stories, and building a brighter future together.
Innovative Menus & immersive dining
Through our innovative menus and immersive dining environments, we strive to create unforgettable moments that resonate with our patrons long after they leave. We prioritize collaboration with local farmers and artisans to ensure that every dish not only supports the community but also showcases the rich flavors and diversity of our region. Our chefs are dedicated to continuous learning and experimentation, allowing us to introduce seasonal offerings that surprise and delight our guests.
Empathy
Empathy in customer interactions enhances experiences, creating opportunities for excellence. By understanding customer needs, businesses can tailor strategies that drive success, fostering loyalty and satisfaction.
This professional approach not only meets expectations but also builds lasting relationships, leading to growth, innovation, and a competitive edge in service delivery. Engaging with customers on a deeper level allows businesses to anticipate their needs, resulting in personalized solutions that resonate.
As a result, companies can establish a strong brand reputation, encouraging repeat business and referrals. Ultimately, prioritizing empathy transforms customer interactions into meaningful connections that benefit both parties.
Exclusivity
Empathy in customer interactions enhances experiences, creating opportunities for excellence. By understanding customer needs, businesses can tailor strategies that drive success, fostering loyalty and satisfaction.
This professional approach not only meets expectations but also builds lasting relationships, leading to growth, innovation, and a competitive edge in service delivery. Engaging with customers on a deeper level allows businesses to anticipate their needs, resulting in personalized solutions that resonate.
As a result, companies can establish a strong brand reputation, encouraging repeat business and referrals. Ultimately, prioritizing empathy transforms customer interactions into meaningful connections that benefit both parties.
OUR BRANDS
Remarkable Spaces, Memorable Flavors.
From artisan-crafted dishes to immersive ambiance, Noon United curates dining experiences that delight the senses and bring people together.
Swipe
We make everything from scratch. Our bakers are up early every morning to bake our sourdough breads, baguettes , cakes and pastries. We aim to trigger all your senses when you walk in. It. is a simple, social and fun caffe, sour dough and specialty cake bakery.
We are wholesome, honest and dedicated to producing the finest offerings using the truest of raw ingredients.
Authentic Indian taste with the perfect hint of smoke, silky- smooth service, sleek cocktail bar and an elegant dining area. That’s what we call a real Indian food experience! With an airy yet comfortable outdoor seating, the indoors are no less than a work of pure elegance. The ambience sets the mood right for a rich, flavorful mix of Indian meal to be served and enjoyed.
The menu has so much variety of delicious food which makes you want to keep coming back for more.
A celebration of health and well being this Italian to go concept is the perfect stop for the once on the calorie count.
We offer delicious wholesome food that fuels and energizes without compromising flavor.
Our pasta in a cup and meals under 800 calories will be the talk of town
Proud calling the first Balkan’s concept in KSA, Seven’s is bringing the most unique natural flavors to the table. Mixed between a natural smoke house focused on producing high quality cold cuts, to one of the most unique burgers and traditional Balkan inspired dishes.
Our home-made bacon and sausages will make a noise, and there should be no grilling without them. Smoked to perfection, our 30 days smoked premium artisan selection will be present on everyone table.
Ka’ak serves a variety of delicious Lebanese ka’ak baked in the traditional way with some classic twists.
All breads are baked fresh daily and offers an authentic farm to table experience, with ingredients carefully handpicked.
Our menu chooses seasonal fruits and vegetables to ensure freshness.
Authentic Indian taste with the perfect hint of smoke, silky-smooth service, sleek cocktail bar and an elegant dining area. That’s what we call a real Indian food experience! With an airy yet comfortable outdoor seating, the indoors are no less than a work of pure elegance. The ambience sets the mood right for a rich, flavorful mix of Indian meal to be served and enjoyed.
The menu has so much variety of delicious food which makes you want to keep coming back for more.
“Merak” is a unique Balkan Restaurant & Premium Butchery, mixed between a natural smoke house, premium butchery & one of a kind restaurant that brings the best of the Balkan Region. Merak is set to be the first of it’s kind restaurant in the UAE, that will bring the full Balkan Experience. The name “Merak” means a wish and delight or curiosity to try or experience something new. Our cuisine is a melting pot of the 7 countries of the Balkan region as we are bringing the most unique and natural flavors to the table. This includes traditional Balkan cuisine along with some of the most wanted Mediterranean and levant dishes. Starting from the live music performance , smoked to perfection artisan products to the piece of art recipes that just make you feel as you have just traveled straight to the Balkan..
TESTIMONIALS
What Guests Say
At Noon United, we prioritize our guests' experiences. Discover the unique flavors and stories that define our restaurants through their memorable moments.
An unforgettable dining experience! The ambiance was beautiful, and each dish felt like a new discovery. Can’t wait to come back!
SARAH M.
An incredible experience! The flavors took me on a journey, and the staff made me feel right at home. Noon United has set a new standard
EMMA S.
An unforgettable dining experience! The ambiance was beautiful, and each dish felt like a new discovery. Can’t wait to come back!
SARAH M.
The food was incredible, but it was the atmosphere that made the night truly memorable. Noon United has redefined dining for me!
ALEX P.
From the warm welcome to the exceptional service, every detail felt thoughtful. I can’t recommend this place enough
LILY T.
An incredible experience! The flavors took me on a journey, and the staff made me feel right at home. Noon United has set a new standard
EMMA S.
Every bite was a delight, and the staff truly made our night special. This is my new favourite spot to unwind and enjoy great company.
JOHN D.
Authentic flavors, a beautiful setting, and genuine hospitality - I felt transported. Noon united is more than just a meal, it’s an experience
MIKE W.
Meet our leadership team.
Leading the Noon
UNITED JOURNEY
At Noon United, our dedicated leaders leverage their industry expertise and innovative ideas to transform dining experiences, guiding our mission to elevate food and hospitality.
TAJ HOLDING GROUP CEO
Eng. Omar A. Henaidy
Eng. Omar A Henaidy started his career as an industrial engineer after having graduated from his Masters in Engineering from the University of Missouri – Columbia.
After almost ten years in engineering- related position in Saudi Arabia, Omar A Henaidy founded the Taj Holding Group in Riyadh 2008. Under his leadership the group has grown into multiple sectors, and has dealt with companies from all over the world. Omar A Henaidy also leads one of the most prominent companies of the group – BESIDE group.
CEO
Gorjan Kandic
Gorjan Kandic is Highly accomplished, passionate and award-winning Food & Beverage professional with over 12 years of international experience in hospitality industry across Europe and Middle East.
In 2019 Gorjan have won the award for creating the best team of the year in Middle East by Hotelier Middle East.
Specialized in Food & Beverage business development, specifically on concept creation, retooling & pre-opening project management and implementation with the great emphasis on brand image and attention to details.
Operation Manager
Djordje Kukanjac
Djordje started his Middle East career back in 2013. Choosing Qatar as his first place.
After two years, he moved to Dubai to work for one of the leading hospitality companies, Al Nakheel. Being in Dubai and working for the top hotels and standalone restaurants got him to be nominated for the manager of the year in 2019. Djordje is now the Operation Manager for our company, and he is leading a full team behind in Jeddah.
Head of Marketing and Communication
Lolita Tilloieva
Lolita graduated from HITE instate of Hotel & Restaurant Management in Ukraine.
Her Middle East career started back in 2017 choosing Dubai as her first place.
After 3 years, she moved to Saudi to work for one of the leading lifestyle venues.
Lolita is now the Operation Manager for our company, and she is leading the company operation and the full team behind in Riyadh.
Executive Chef
Joe Matta
Chef Joe Matta graduated from Institute Saint Antoine in 2014. Experienced Executive Chef with a demonstrated history of working in different cuisines such as Mediterranean, Spanish, French, Italian, Levantine. Skilled in menu engineering, consultancy, tuition. He joined our team in 2019 and has been leading our restaurants successfully since.
Pastry Kitchen Manager
Imran Ali
Chef Imran Ali graduated from TDCP Institute of Tourism & Hotels Management in Pakistan. Detail oriented chef who is a master in pastries and baking. Joining our team in 2022 and performing magic in the kitchen.